RACKET / The Bernard Shaw (Bodytonic)

Bar & Music Venue

Dublin, Ireland

11.2019

Scope: Visual Identity / Branding / Logo / Animation

After designing their website - bodytonicmusic.com - music promoters and club runners, Bodytonic asked me to develop branding for a new bar named RACKET (initially entitled - The Racket Space). The bar was proposed as a sports and music bar with a heavy influence from 80's and 90's tennis fashion as well as some carnival/Coney Island style circus vibes. Working with their interior designer I created a suitable mash-up for the visual identity comprising of a logo, a brand guidelines document (also demonstrating how animation would play a part in the graphic) and some website assets.

Unfortunately RACKET was not meant to be. However the branding for RACKET was adapted to be used as the new visual identity for Bodytonic's flagship bar - The Bernard Shaw.

Racket Brand Guidelines Animated Cover Racket Brand Guidelines Page 2 Racket Brand Guidelines Page 3 Racket Brand Guidelines Page 4 Racket Brand Guidelines Page 5 Racket Brand Guidelines Page 6 Racket Brand Guidelines Page 7 Racket Brand Guidelines Page 8
Racket Brand Guidelines Animated Cover

RACKET / The Bernard Shaw (Bodytonic)

Bar & Music Venue

Dublin, Ireland

11.2019

Scope: Visual Identity / Branding / Logo / Animation

After designing their website - bodytonicmusic.com - music promoters and club runners, Bodytonic asked me to develop branding for a new bar named RACKET (initially entitled - The Racket Space). The bar was proposed as a sports and music bar with a heavy influence from 80's and 90's tennis fashion as well as some carnival/Coney Island style circus vibes. Working with their interior designer I created a suitabl mash-up for the visual identity comprising of a logo, a brand guidelines document (also demonstrating how animation would play a part in the graphic) and some website assets.

Unfortunately RACKET was not meant to be. However the branding for RACKET was adapted to be used as the new visual identity for Bodytonic's flagship bar - The Bernard Shaw.

Racket Brand Guidelines Page 2 Racket Brand Guidelines Page 3 Racket Brand Guidelines Page 4 Racket Brand Guidelines Page 5 Racket Brand Guidelines Page 6 Racket Brand Guidelines Page 7 Racket Brand Guidelines Page 8