Way of the West 2019

Music & Culture Festival

West Cork, Ireland

02.06.2019

Scope: Art Direction / Visual Identity / Illustration / Graphic Design / Animation / Web Design / Strimming Grass

Way of the West [WOTW] is a personal project by myself and my closest childhood friends. A multi-disciplined, location-hopping festival set around the wilds of West Cork, where I grew up.

As a small group with a variety of complimentary skills, including musicians, architects, carpenters, chefs and designers (me) we went to work creating a limited attendance, one-day event that sums up our experiences growing up in this strange and magical landscape. This included a campsite in the middle of the countryside where handmade pizza was served while the music in the stage tent began. After sometime we piled everyone on a bus and brought them to an ancient stone fort on a cliff side where more music was played. After another short bus ride we arrive in Myross Woods where we served a three course meal as part of a long table dinner. After everyone had their fill it was a walk through the woods to reach the legendary local venue Connolly's of Leap for more bands and DJs. Finally back on the bus to the stage tent at the campsite to party all night.

The WOTW brand centres around our logo which acts as the symbol of our collective of West Cork artists. The symbol is malleable and changes depending on the context in which it is used while maintaining it's Möbius strip, impossible path representing the the off-beat way of the west itself.

WOTW gives me a chance to experiment with the graphics without any boundaries or briefings to fulfil. This makes for a lot of fun variations of our brand and the way we promote the festival without having to adhere to a set style. I implemented animated graphics as well as printed materials like flags and t-shirts.

This event is a lot of work, made on a shoe-string budget and is not designed to make money. It simply exists for myself and friends to share a bit of our lives to others and it is near and dear to my heart.

Way of the West Poster 1 Way of the West Poster 2 Way of the West Mushrooms Way of the West Logo Way of the West T-Shirt Way of the West Logo
Way of the West Poster 1

Way of the West 2019

Music & Culture Festival

West Cork, Ireland

02.06.2019

Scope: Art Direction / Visual Identity / Illustration / Graphic Design / Animation / Web Design / Strimming Grass

Way of the West [WOTW] is a personal project by myself and my closest childhood friends. A multi-disciplined, location-hopping festival set around the wilds of West Cork, where I grew up.

Way of the West Mushrooms

As a small group with a variety of complimentary skills, including musicians, architects, carpenters, chefs and designers (me) we went to work creating a limited attendance, one-day event that sums up our experiences growing up in this strange and magical landscape. This included a campsite in the middle of the countryside where handmade pizza was served while the music in the stage tent began. After sometime we piled everyone on a bus and brought them to an ancient stone fort on a cliff side where more music was played. After another short bus ride we arrive in Myross Woods where we served a three course meal as part of a long table dinner. After everyone had their fill it was a walk through the woods to reach the legendary local venue Connolly's of Leap for more bands and DJs. Finally back on the bus to the stage tent at the campsite to party all night.

The WOTW brand centres around our logo which acts as the symbol of our collective of West Cork artists. The symbol is malleable and changes depending on the context in which it is used while maintaining it's Möbius strip, impossible path representing the the off-beat way of the west itself.

Way of the West Logo

WOTW gives me a chance to experiment with the graphics without any boundaries or briefings to fulfil. This makes for a lot of fun variations of our brand and the way we promote the festival without having to adhere to a set style. I implemented animated graphics as well as printed materials like flags and t-shirts.

Way of the West T-Shirt

This event is a lot of work, made on a shoe-string budget and is not designed to make money. It simply exists for myself and friends to share a bit of our lives to others and it is near and dear to my heart.

Way of the West Poster 2 Way of the West Logo